Why You Should Not Follow Your Passion

Why You Should Not Follow Your Passion Who would ever suggest that you should not follow your passion on your blog?  Surely this post is about to commit some kind of blogging sacrilege. But bear with me. Passion about blogging is an admirable thing. We are passionate about it here; thats why we build . But when it comes to the actual content marketing and writing, you might do well to be cautious about letting your passion be your guide. Why Passion Can Be Dangerous It seems to go against the zeitgeist of content marketing now, suggesting that you might approach passion cautiously. But passion can be deceptive and can get you into trouble if it is what youve based your entire blogs existence on. Passion is the quickest to develop, and the quickest to fade. – Robert Sternberg 1. Passion Isnt Always Consistent Passion is like the moon; it waxes and wanes (though not as consistently). When you only blog what youre passionate about, youll find you might have 10 posts in one week and then nothing for a month. If passion is your sole motivation and guide, youll never make it blogging. Youll start, but not finish. Youll be inspired once in a while, and flounder the rest of the time. 2. Passion Gets Bored Are you passionate about getting in shape? After months at the gym, if passion is your only motivation, youll get tired of the repetition. Passion quickly gets bored with how things are. Passion is too often motivated by measurable results. It isnt always interested in the day-to-day building blocks; it prefers the exotic dream, the what if. 3. Passion Is Inspired By Big Moments Passion is motivated by Big Moments. It is motivated by the day you lose 60 pounds, or the day you close the deal at work. Its motivated by the thought of getting 500,000 visitors to your blog every day. It isnt motivated by the unsexy work it takes to get to those big events.